Cash Flow Clarity
Most business failures stem from cash flow problems, not lack of profit. Understanding when money comes in and goes out is more valuable than any complex financial model.
Start with a simple 13-week rolling forecastExpense Categorization
Group your expenses in ways that actually help you make decisions. Instead of accounting categories, think about what you can control, what drives growth, and what keeps the lights on.
Review monthly, adjust quarterlyRevenue Diversification
Relying on one major client or revenue stream is like building a house on sand. Develop multiple income sources that complement your core business strengths.
Aim for no single client representing more than 30% of revenue